Challenge
Create a luxury brand identity that feels timeless, distinctive, and adaptable while communicating craftsmanship through simplicity rather than excess.
Projektüberblick
Overview
Adenci is a luxury fashion brand rooted in Italian craftsmanship and emotional storytelling. Its Brand Identity establishes a timeless and versatile visual foundation, designed for longevity and consistent application across products, packaging, campaigns, digital platforms, and future brand experiences.
Projektumfang
Ongoing
Deliverables
Logo Design, Typography, Visual Identity, Brand System, Art Direction
Region
Germany
Team
Luke Knobeloch (Creative Direction & Design)
Von Herausforderung zur Lösung
Challenge / Approach / Solution
Approach
The identity was developed through an iterative design process focused on typography, proportion, and visual consistency. Every element was carefully refined to create a timeless and scalable system capable of supporting the brand across every touchpoint.
Solution
The result is a refined and scalable Brand Identity that provides a consistent visual foundation across all brand touchpoints. The system establishes a clear luxury aesthetic while allowing the brand to evolve without compromising its core identity.
Prozess
Process
1. Research
2. Strategy
3. Creative Direction
4. Logo Design
5. Typography
6. Visual Identity
7. Brand System
8. Final Identity
Ausgewählte Visuals
Gallery
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