A campaign concept developed to translate ADENCI’s brand identity into a visual story. “UNA MELA” explores the connection between product, emotion, and brand world through a distinctive campaign direction. The goal was to create a memorable visual experience that strengthens ADENCI’s identity through storytelling, composition, and atmosphere, while introducing the brand’s colorways and establishing a visual connection between the campaign, products, and packaging system.
The challenge was to develop a campaign that communicates ADENCI’s identity beyond the product itself. The focus was creating a recognizable visual direction that introduces the brand’s color language, connects product presentation with the overall brand experience, and establishes a foundation for future campaign communication.
The approach focused on building a cohesive visual world around ADENCI. The campaign direction combined storytelling, symbolism, product-focused composition, color exploration, and the connection between visual identity and physical brand elements. The aim was to create a premium and memorable campaign language that remains consistent with ADENCI’s overall identity.
“UNA MELA” established a distinctive campaign direction that connects ADENCI’s products, visual identity, and packaging system. Through a carefully developed atmosphere, composition, and color language, the campaign creates a recognizable brand experience that can be adapted across future communication formats.
01 — Concept Development
02 — Creative Direction
03 — Visual Research & References
04 — Storytelling & Art Direction
05 — Production Development
06 — Final Campaign Execution
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